Information and Objectives

This website provides media executives, journalists, product leaders, and journalism innovators with resources to navigate digital transformation challenges. This capstone project addresses the unique needs of news organizations of all sizes while balancing journalistic values with digital business requirements.

My Project Explores Four Critical Areas

Content Strategy & Audience Experience

Creating personalized, multi-platform experiences that engage modern readers while preserving quality journalism and adapting to digital formats.

Revenue Innovation & Sustainability

Developing business models beyond traditional advertising to ensure long-term financial viability.

Technology & Data Integration

Building systems leveraging AI, data analytics, and mobile-first design to enhance content delivery and audience insights.

Organizational Transformation & Implementation

Transforming team structures, skills, and culture with practical steps and measurement frameworks to guide the transition.

Author

Mr. Yuxuan Zou, born in 1997, Master's student in Digital Media and Global Communications at the University of Niagara Falls Canada.